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I was surprised to find that Japanese people generally like Superdry as a brand. When I first met my Japanese flatmate I was worried he would cringe at whatever the characters said on my old backpack and a couple shirts until I noticed he had a big coat and a few other bits from them. I asked about it and he said it was quite popular there.
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The brand self describes as "high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style"; so it's surprising the characters make any sense at all. Paul B said, February 4, 2015 @ 5:21 pm. I can't remember where I first heard it, but the explanation that makes most sense to me goes something like this:
Superdry The “Japanese” fashion brand that most Japanese people have never even heard of
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterized by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling..
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The suspension of Superdry's shares on Wednesday due to delayed results is a problem that has afflicted other small companies this year. Corporates blame an audit profession made wary by its.
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The fusion of Japanese characters with Superdry's aesthetic philosophy creates a brand identity that is instantly recognizable and deeply resonant. Analysis of its influence on consumer perceptions unveils a fascinating tapestry of associations. The inclusion of Japanese characters elevates Superdry beyond the realm of fashion; it becomes a.
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Superdry men's Japan T-shirt. Give your wardrobe a subtle burst of colour with these Superdry Japan tees.. Featuring a ribbed crew neck collar, short sleeved design and a textured Superdry Japan logo featuring Japanese character on the chest. Slim fit. Details & Care. Material: Cotton 100%. Wash: machine wash - cold (30°C) Iron: iron - low.
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The iconic Superdry logo is something that is constantly being reimagined by drawing inspiration from all over the world, especially Japan. Welcoming vintage eastern influence into this strikingly distinct piece, the Japanese Graphic hoodie makes for a stylish addition of unconventional cool to your day-to-day casual staples.
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Superdry men's Japan Edition Snow Down jacket. Hit the slopes in style with the Japan Edition Snow Down jacket, it has a 90/10 premium duck down filling and a low fill power rating, making it the perfect layering piece. Outside, the jacket has double layer zip fastening, two front pockets and ski pass holder.
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The Japanese line in the logo, "極度乾燥(しなさい) ", is complete garbage, nonsense Japanese. The characters are there for decoration. By your definition, it is appropriation.. Superdry isnt it. Its still more than likely all manufactured in asian countries. I remember a while back western buddhists were all up in arms over the True.
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"Karakuchi" beer that is the world-renowned Japan's brand with dry, crisp and clear taste. 'Karakuchi' means dry, and it is the word that best describes the sophisticated yet congenial character of 'ASAHI SUPER DRY'. The name was given the title "Super" to mean a more dry-taste. Its refreshingly crisp, clear taste makes it an excellent match.
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Superdry plc (stylised as SUPERDRY®︎冒険魂) is an English branded clothing company, and owner of the Superdry label. Superdry products combine vintage American styling with Japanese-inspired graphics. It is listed on the London Stock Exchange. History. The company uses Japanese characters on its products,.
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Don't be fooled by the Japanese characters emblazoned on its hoodies - Superdry was always a thoroughly British success story. From a small stall in Cheltenham market, it went on to become a truly.
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This is apparently a bad attempt at translating 'Do Superdry' into Japanese - presumably achieved with the help of a dictionary rather than by anyone with knowledge of the language. Whoever came up with these logos seems to have thought that their customer base (which notably includes David Beckham, Leonardo DiCaprio and Kate Winslet.
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Superdry: Authentic Premium Style \| Men's & Women's Clothing
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Most Japanese, if they noticed the crappy fake Japaneseness of it, would just go "meh." I have actually seen a few people - presumably tourists - wearing superdry stuff in Tokyo. I doubt anyone cares.
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As far as we can tell, the first Western company to popularly start putting Japanese characters on clothes is the brand Superdry owned by SuperGroup plc. Although SuperGroup plc was founded in 1985, the Superdry brand that would make these Japanese writing shirts popular wouldn't exist until 2003, with the first official store being opened a.
